Home and property service businesses compete for local visibility against both direct competitors and aggregator platforms like Angi and Thumbtack — often with demand that swings hard by season and trust that's built almost entirely through reviews and real project photography rather than brand awareness. Local search visibility matters more here than in almost any other category, because most customers are choosing between whoever shows up first, not whoever they've heard of. This is the kind of work Freeform does for companies like Bella Landscaping.
A five-channel engagement — web, business development, paid search, SEO, and social — for a Los Angeles luxury landscape design and installation company.
Treat the website, outreach, paid search, organic search, and social as one connected system rather than five separate vendors, so each channel reinforces the others.
16x more website visits and 12x more form inquiries year over year, signed work worth 10x the ad spend, and a growing commercial channel alongside Bella’s residential core.
Bella Landscaping came to Freeform with a Google Ads account that was spending steadily without a clear read on what was actually driving leads. Rather than treat that as an isolated paid-search fix, Freeform took on the full marketing picture — web, outreach, paid, organic, and social — as one coordinated engagement.
Built and shipped new geo-targeted service pages on Bella's site to give the marketing work a stronger foundation to run on.
Stood up a dedicated outreach program and inbox to reach general contractors, landscape architects, developers, and property managers directly across Bella's target neighborhoods.
Diagnosed and fixed a conversion-tracking gap, rebuilt the keyword structure around proven converters, and layered in negative keywords to stop wasted spend.
Set up Google Business Profile, GA4, and Search Console properly, then built geo-targeted pages and updated structured snippets to support both search and outreach.
Ran on-site content days to start building out a library of job-site and portfolio photography and testimonial content for ongoing use.
Bella now has accurate conversion tracking, a paid search account rebuilt around what actually works, and a growing list of qualified trade-partner leads across Pacific Palisades, Beverly Hills, Santa Monica, Brentwood, Bel Air, the Hollywood Hills, and neighboring coastal communities.
June–October 2026: year-over-year website growth and return on paid search.
16x
more website visitsvs. the same period last year
12x
more form inquiriesvs. the same period last year
10x
signed project value vs. ad spendover the same five months
Residential installs remain Bella’s core. We support that work while building a second channel with general contractors and developers, so both grow together.
OutcomeA steady flow of high-end residential inquiries, with signed work worth 10x the ad spend.
OutcomeBid and estimate requests from LA developers and general contractors.
"I was referred to Cristiano at Freeform by another friend of mine. I had decent hopes because she spoke so highly but like many others I haven't had the best experiences with marketing companies. Being 100% honest, Freeform surprised the hell out of us. The first month or two it felt a little too good to be true, but these guys kept delivering at such a high level and I sincerely can't speak well enough of them. They've been working on our website, SEO, social media and raw outreach/relationship development. Chris and Stranton have a level of professionalism and detail in their work that inspired me to make changes in my own company. We have been ramping up from zero and they have stuck with us and it has started to really grow legs with bid requests coming in, new prospective clients reaching out through our website, etc. They took my OK website and turned it into a multimillion dollar looking professional site. I'm a big fan of Freeform — if you work with them, it'll be one of the best decisions you've made."
Explore the work behind the results: Google Ads management, Local SEO, digital marketing and lead generation, business development support, and content production.
If your local service business needs cleaner conversion tracking, stronger paid search, better local visibility, or more organized outreach, Freeform can help connect those channels.
Talk with Freeform