Home and property service businesses compete for local visibility against both direct competitors and aggregator platforms like Angi and Thumbtack — often with demand that swings hard by season and trust that's built almost entirely through reviews and real project photography rather than brand awareness. Local search visibility matters more here than in almost any other category, because most customers are choosing between whoever shows up first, not whoever they've heard of. This is the kind of work Freeform does for companies like Bella Landscaping.
Scope
A five-channel engagement — web, business development, paid search, SEO, and social — for a Los Angeles luxury landscape design and installation company.
Strategy
Treat the website, outreach, paid search, organic search, and social as one connected system rather than five separate vendors, so each channel reinforces the others.
Results
Clean, reliable conversion data for the first time, a paid search account built around proven performance, and a qualified pipeline of trade-partner leads across coastal LA neighborhoods.
Full Scope
Bella Landscaping came to Freeform with a Google Ads account that was spending steadily without a clear read on what was actually driving leads. Rather than treat that as an isolated paid-search fix, Freeform took on the full marketing picture — web, outreach, paid, organic, and social — as one coordinated engagement.
The Five Workstreams
Web Development
Built and shipped new geo-targeted service pages on Bella's existing site while scoping a full rebuild to give the marketing work a stronger foundation to run on.
Business Development & Outreach
Stood up a dedicated outreach program and inbox to reach general contractors, landscape architects, developers, and property managers directly across Bella's target neighborhoods.
Paid Search (PPC)
Diagnosed and fixed a conversion-tracking gap, rebuilt the keyword structure around proven converters, and layered in negative keywords to stop wasted spend.
SEO
Set up Google Business Profile, GA4, and Search Console properly, then built geo-targeted pages and updated structured snippets to support both search and outreach.
Social Media
Ran on-site content days to start building out a library of job-site and portfolio photography and testimonial content for ongoing use.
Outcome
Bella now has accurate conversion tracking, a paid search account rebuilt around what actually works, and a growing list of qualified trade-partner leads across Pacific Palisades, Beverly Hills, Santa Monica, Brentwood, Bel Air, the Hollywood Hills, and neighboring coastal communities.
