Contractors and industrial service firms are often competing for the same public RFPs and the same trade press attention as every other firm in the region — and a weak public presence costs bids before a proposal is ever read. Winning that visibility takes the same work Freeform provides across every client: media relations, executive and project positioning, and business development outreach that puts a firm in front of the right general contractors and decision-makers before the bid deadline hits. This is the kind of work Freeform does for firms like Southwest Industrial Electric.
Scope
PPC keyword strategy, business-development redirect, and organic SEO support for a regional electrical contractor.
Strategy
Aligned paid and organic channels with the sales team's real capacity, sharpening targeting toward qualified commercial and industrial buyers.
Results
Scaled operations, improved lead flow quality, and strengthened the recruiting pipeline for skilled roles.
Full Scope
Built and managed a full marketing and communications system supporting business development, recruiting, project visibility, branding, content creation, SEO, social media, and outreach across multiple business units.
In Detail
Developed standardized collateral, case studies, and project summaries. Launched recurring campaigns and event programs. Supported executive communications and industry positioning.
Outcome
Established scalable marketing operations that strengthened visibility, improved lead flow, supported recruiting, and reinforced brand credibility across California and surrounding markets.
Deliverables Freeform Produced
