Contractors and industrial service firms are often competing for the same public RFPs and the same trade press attention as every other firm in the region — and a weak public presence costs bids before a proposal is ever read. Winning that visibility takes the same work Freeform provides across every client: media relations, executive and project positioning, and business development outreach that puts a firm in front of the right general contractors and decision-makers before the bid deadline hits. This is the kind of work Freeform does for firms like Southwest Industrial Electric.
Scope
Integrated marketing and communications for a regional electrical contractor: SEO and PPC strategy, B2B branding, content creation, PR, events, outreach, and lead generation.
Strategy
Aligned paid and organic channels with the sales team's real capacity, sharpening targeting toward qualified commercial and industrial buyers.
Results
Improved lead flow quality, sharper targeting toward commercial and industrial buyers, and sustained trade press and event visibility.
Full Scope
Built and managed a full marketing and communications system supporting business development, lead generation, project visibility, B2B branding, content creation, SEO and PPC, social media, PR, events, and outreach across multiple business units.
In Detail
Developed standardized collateral, case studies, and project summaries. Launched recurring campaigns and event programs. Supported executive communications and industry positioning.
Outcome
Established scalable marketing operations that strengthened visibility, improved lead flow, and reinforced brand credibility across California and surrounding markets.
Deliverables Freeform Produced
