Earned media can't be scheduled. Featured Placements can. Freeform plans and manages paid editorial placements in established news, trade and lifestyle outlets, so your story is published where your audience reads, on a timeline you can plan around.
One story, sent where your customers already read, watch and listen.
Core Services
—Outlet shortlists matched to your audience, market and goals
—Reach, authority and link value explained for every outlet before you choose
—Articles, interviews and mentions written for each outlet, with your approval
—Submission, editorial review and publisher approvals handled for you
—Live links, reach and results reported back to you
—Placements used to support earned media pitching, sales and search visibility
How Freeform Helps
Freeform treats a placement like any other piece of PR: it starts with the story and the audience, not the price list. We shortlist outlets that fit your industry and market, show you what each one offers, write the piece in your voice, and manage the process until it is live. Outlet prices are passed through at cost, and every placement follows the outlet's own disclosure rules. Many clients pair Featured Placements with earned media, so a published article gives journalists, prospects and partners a credible third-party source to look at.
Who This Is For
—Businesses with a launch, opening or milestone that needs coverage on a set date
—Contractors and service companies building credibility before a bid or sales push
—Authors, creators and productions promoting a release or premiere
—Businesses building search visibility and authority through reputable links
—PR clients who want guaranteed coverage alongside earned media
Frequently Asked Questions
A featured placement is a paid editorial article, interview or mention in an established outlet. Unlike earned media, publication is guaranteed once the outlet approves the content, and it goes live within the outlet's stated turnaround.
Earned media depends on a journalist choosing your story, so timing and outcome can't be promised. Featured Placements are guaranteed to publish in outlets you approve. Many clients use both: placements for timing and certainty, earned media for reach and independent credibility.
It depends on the outlet. Some label paid content and some don't; we show you each outlet's policy before you choose, and every placement follows its disclosure rules.
We work with a large network of news, trade, business and lifestyle outlets across the United States and beyond. We shortlist the ones that fit your audience and market, with reach and authority shown for each.
Each outlet sets its own price, which we pass through at cost and collect before ordering. Freeform's fee covers outlet selection, writing, approvals and reporting. We share a full quote before anything is booked.
No. The placement itself is guaranteed to publish; pickup by other reporters is not. What it does provide is credible third-party coverage you can share with prospects, partners and journalists.