This service is built for Los Angeles and Southern California small businesses and service companies that want paid search to produce qualified leads and calls, not just traffic — with clear tracking on what is actually converting.
Core Services
—Search and Performance Max campaign setup and management
—Keyword targeting and negative keyword management
—Ad copy, extensions, and asset development
—Landing page alignment with campaign intent
—Conversion tracking for form submissions and calls
—Ongoing bid, budget, and performance optimization
How Freeform Helps
We review your current account structure, keyword targeting, negative keywords, landing pages, and conversion tracking, then rebuild what is underperforming. The goal is qualified lead generation backed by measurable conversion data, with spend mapped to the terms that convert. Freeform has applied this approach in both the Bella Landscaping and Southwest Industrial Electric engagements.
Who This Is For
—Businesses running ads without clear lead-quality or conversion tracking
—Companies whose landing pages don't match what their ads promise
—Teams that need cleaner keyword targeting and negative keyword coverage
—Businesses moving from a generalist or in-house setup to dedicated management
—Companies that want Search and Performance Max working together, not competing for budget
Frequently Asked Questions
Yes. We handle Search and Performance Max campaign strategy, setup, keyword targeting, ad copy, negative keywords, landing page alignment, conversion tracking, and ongoing optimization.
Yes. We regularly audit existing accounts for tracking gaps, wasted spend, weak keyword targeting, and landing page mismatches, then rebuild the structure around what actually converts.
No. Paid search performance depends on budget, competition, and market conditions. We focus on tracking accuracy, targeting, and landing pages — the levers that are actually in our control.
Search campaigns target specific keywords a person types in; Performance Max uses Google's automation across multiple placements and signals. We use them together, with clear roles for each, rather than letting them compete for the same budget.
We set up and verify tracking for the actions that actually matter — form submissions and qualifying calls — so optimization decisions are based on real conversions, not clicks or impressions.
Yes. Paid search and SEO support each other — ads provide immediate visibility while organic rankings build, and landing pages built for ads often improve organic performance too.