From the blog
Practical marketing and PR insight from a boutique Los Angeles agency, written for contractors, construction and industrial firms, and the small and service-driven businesses we work with. Topics cover public relations, branding, SEO, paid search, and lead generation. For hands-on help, see our construction marketing, public relations, and SEO services.
Construction Public Relations: How Contractors Build Trust Before the Bid
Construction Public Relations: How Contractors Build Trust Before the Bid In the construction industry, the bid isn’t just about the lowest number.…
The ‘2 Sales a Day’ Rule: A Minimalist’s Guide to Sustainable Growth
The ‘2 Sales a Day’ Rule: A Minimalist’s Guide to Sustainable Growth You’ve likely spent your morning checking notifications. You see the…
Contractor Lead Generation: Better Leads Without Chasing Every Job
Contractor Lead Generation: Better Leads Without Chasing Every Job For a long time, the construction industry lived and breathed by one rule:…
Why Your Book Marketing Needs a ‘Story-Aware’ Makeover
Why Your Book Marketing Needs a ‘Story-Aware’ Makeover You’ve spent months, perhaps years, crafting a world within the pages of your book.…
Shopify vs. Amazon: Why 2026 is the Year Authors Take Back Their Data
Shopify vs. Amazon: Why 2026 is the Year Authors Take Back Their Data If you’re an author in 2026, you’re likely standing…
Contractor Marketing Ideas for Electrical, Industrial, and Specialty Trade Companies
Contractor Marketing Ideas for Electrical, Industrial, and Specialty Trade Companies For many specialty trade companies, marketing is something that happens by accident.…
The 30-Day PR Blitz: How to Coordinate a Multi-Channel Launch Without the Burnout
The 30-Day PR Blitz: How to Coordinate a Multi-Channel Launch Without the Burnout Most business owners treat a launch like a sprint…
The New Era of Literary PR: Crowdfunding and Community-Led Book Launches
The New Era of Literary PR: Crowdfunding and Community-Led Book Launches If you’re launching a book today, the old playbook can feel…
Profits Over Likes: Why Your Book Marketing Strategy Needs a 2026 Reality Check
Profits Over Likes: Why Your Book Marketing Strategy Needs a 2026 Reality Check You’ve probably seen it before: an author goes viral…
GEO for Authors: How to Make Your Book Discoverable by AI Assistants
GEO for Authors: How to Make Your Book Discoverable by AI Assistants For years, the path to being found as an author…