Freeform PR & Branding is a boutique digital marketing and public relations agency serving Pasadena businesses, from Old Pasadena and the Playhouse District to South Lake Avenue and East Pasadena. Our office is in Glendale, about fifteen minutes away on the 134, so in-person meetings are easy and we know the local market.
We combine digital marketing with real PR. Most Pasadena marketing agencies focus on one channel; we connect search, paid ads, content and media coverage so each one strengthens the others.
What makes the Pasadena market different
Pasadena is home to a dense mix of professional firms: architecture and engineering, finance, healthcare, education and research, alongside restaurants, retail and home service businesses that serve some of the San Gabriel Valley’s most established neighborhoods. Buyers here are informed and selective. They read reviews, compare credentials and notice who has been covered by credible outlets.
That makes reputation the deciding factor. The firm that shows up first in search, has the stronger reviews and can point to real press and real results usually gets the call.
Pasadena marketing and PR services
SEO and local SEO
Google Business Profile management, local citations, reviews and service pages built around what Pasadena customers search. Local SEO and SEO services.
Public relations and thought leadership
Media outreach, executive visibility and trade press placements for professional firms that win work on expertise. Public relations and featured placements.
Marketing for architecture and engineering firms
Project stories, capability statements, award submissions and trade coverage that show how your firm solves problems, not just which projects it has delivered. Construction and AEC marketing.
Google Ads and websites
Search campaigns targeted to Pasadena and the San Gabriel Valley, and websites designed to turn visitors into qualified inquiries. Google Ads and lead generation.
Brand positioning and content
Clear messaging and content that make your expertise easy to understand and easy to choose. Brand positioning.
Results our clients have seen
- Southwest Industrial Electric, a regional electrical contractor: seven press features, including Construction Executive, the Los Angeles Business Journal and National Geographic’s Brain Games, plus integrated SEO, paid search and B2B branding.
- Bella Landscaping, a luxury landscape design company: 16x website visits, 12x form inquiries and a 10x return on ad spend.
- Youth With A Purpose, a Lancaster-based youth nonprofit: a three-year funding commitment secured through media, events and community strategy.
“The first month or two it felt a little too good to be true, but these guys kept delivering at such a high level… It has started to really grow legs with bid requests coming in and new prospective clients reaching out through our website.”
Ryan Gross, Bella Landscaping
Why a boutique agency next door
You work directly with a senior strategist for the life of the engagement, and we are close enough to meet in person whenever it helps. Every program follows the same five-step Freeform Method: understand your market, clarify your positioning, build the systems that carry your message, activate them across channels, and improve based on real leads and press outcomes.
Frequently asked questions
Can we meet in person in Pasadena?
Yes. Our Glendale office is about fifteen minutes from Pasadena, and we regularly meet clients on site.
Do you work with architecture and engineering firms?
Yes. AEC and construction firms are a core focus. We help them turn project experience into visible expertise through trade press, case studies, award submissions and search.
Do you require a long contract?
No. We offer 6-month and 12-month engagements, with a discount on 12 months, and month-to-month, performance-based options. You can also start with one service.
Get a free audit
See how your business shows up in Pasadena searches, Maps, reviews and the media. Expect a reply within one business day. Request your free audit or call 310-928-3713.